By Annika, Founder of Au Knaturalle
Au Knaturalle was born from more than a love for clean skincare—it was born from the need to heal. As a Black woman navigating the weight of corporate life, expectations, and constant caregiving for others, I found myself depleted. I realized I've spent so much of my life pouring into everyone around me—and almost none into myself.
This brand is my reclamation. A commitment to whole-body wellness, to mental peace, and to intentional living. Au Knaturalle isn’t just about skincare—it’s about ritual. It’s about returning to yourself through holistic healing, grounded ingredients, and minimalist care. Every formula has been infused with purpose: to nourish your skin, support your energy, and remind you that you are worth the care you give so freely to others.
As a woman of color, I know how often we are told to be strong, to keep going, to carry it all. This brand exists to challenge that—because rest, softness, self-devotion and self-care is our birthright. BARE. ROOTED. RITUAL
